About the Role
Assess potential advertising options, create annual advertising plans for print, radio, web and social media. Develop effective plans to market new programs and initiatives. Manage excellent relations with faculty, staff and vendors.
Requirements
Soft skills: Marketing project managers must have the following soft skills.
Leadership: For a marketing project manager to succeed, they need to be able to lead their team members, encouraging and directing them, as well as anticipating their strengths and weaknesses.
Communication: Communicating with team members, executive leadership, external stakeholders, vendors, and freelancers is an important skill for marketing project managers to master.
Analytical: Because a marketing project manager has a role in planning a variety of campaign types, they need to be able to leverage marketing analytics and prioritize resources to maximize the outcome for their company or client.
Marketing: While project manager roles utilize many of the same philosophies and concepts, a marketing project manager will need a specific expertise in marketing itself to be able to manage a website redesign, plan a viral social media campaign, or launch a product.
Decision-making: Many projects involve at least some high-pressure situations, and marketing project managers will be called upon to make informed decisions on a tight timeline.
Technical skills: In addition to the soft skills mentioned above, marketing project managers should also have the following hard skills.
Resource allocation: Marketing resource management, the allocation of both human and budgetary resources, is critical to being a successful marketing project manager. This skill will allow for added agility and flexibility as obstacles or bottlenecks arise.
Proficiency with project management tools: A host of project management software options, including Wrike, can help marketing project managers set deadlines, track resources, and ensure team member accountability.
Ability to set deadlines: Deadline forecasting and management is an important skill for any marketing project manager to master, as they will often be in charge of many deadlines across several projects simultaneously.
Task management: Each marketing project will consist of tens or hundreds of specific tasks. The marketing project manager will need to manage and delegate these tasks effectively to ensure deadlines are met.
Timeline planning: Planning the timeline of each project is a critical skill that a marketing project manager needs to hone, especially when they are forecasting multiple complex projects with time- and resource-dependent deadlines.